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Amazon Has Over 100 Million Prime Members
20 April 2018, 01:03 | Gordon Grant
Amazon is the world’s largest retailer by market value and the second largest private employer in the US
Chief Executive Officer at Amazon, Jeff Bezosrevealed that his company has over 100 millionPrime members worldwide marking the first time in the 13-year history of Amazon.
The high in subscriptions at Prime, launched 13 year ago, was among milestones from last year shared by Bezos in the letter, a copy of which was filed with United States securities regulators.
Until now, Bezos hasn't seen fit to brag about the size of the company's Prime membership, leaving various number crunchers to guess its extent and impact.
In the past, Amazon has only disclosed vague information about the number of Prime subscribers, such as the program having "tens of millions of members". For Amazon Prime Membership company charges $99 which includes a slide of perks for the retailers. On-demand service Amazon Music Unlimited doubled its subscriber base in the past six months, helped by a launch in another thirty countries.
This holds significance as this is reportedly the first time Bezos has publicly shared any numbers regarding Prime.
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Meanwhile, Amazon is also looking to make its delivery even faster, with 8000 cities and towns worldwide now getting access to free same-day shipping, he said.
The letter praises Amazon's corporate culture, with Bezos maintaining that high standards are "teachable". For instance, Amazon has and offers a highly successfulcloud computing service, electronics (like the aforementioned smart speakers and tablets), groceries (both in-store and delivery) and, of course, video streaming, among many others.
This is the 20th anniversary of his annual letter to shareholders, where he points out that the company values continue to remain the same. "In 2017 alone, Amazon added more Prime members than any prior year, and shipped over five billion items through the paid membership service worldwide". Additionally added fresh associates than in previous decades, and also more members primary Day than every day as this system started, Bezos explained.
Amazon CEO Jeff Bezos arrives for the premiere of "The Post" on December 14, 2017, in Washington, DC. These examples are from retail, but I sense that the same customer empowerment phenomenon is happening broadly across everything we do at Amazon and most other industries as well.
He then writes about how high standards play a huge role in accomplishing this goal, although the company has gone through ups and downs.
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