undergroundnewsroom.com April 25, 2018

Zuckerberg says sorry to Britons with newspaper apology ads

26 March 2018, 01:56 | Gordon Grant

Will brands still use Facebook? Even Zuckerberg has admitted a crisis in trust

Mark Zuckenberg with Laurie Segall

Whistleblower Christopher Wylie, who worked at Cambridge Analytica as its Director of Research, said the data was then used to influence the USA presidential election and UK Brexit referendum in 2016. If Facebook was slow to respond, its share price - down 14% this month - was not.

"This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg said, reiterating an apology first made last week in United States television interviews. It did not, however much liberals would love to overturn the result.

Mr Zuckerberg continues: "You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014".

The apology also reiterated that Facebook had already changed its data collection rules, and that it was looking into "every single app" that had access to large data sets. The ads were signed by Mark Zuckerberg and appeared in Sunday newspapers. This was a breach of trust, and I'm sorry we didn't do more at the time. "We're now taking steps to make sure this doesn't happen again", he said. The ads signed by Mark Zuckerberg say the social media platform doesn't deserve to hold personal information if it can't protect it.

Cambridge Analytica was paid $6 million by President Donald Trump's successful 2016 presidential campaign for the White House to develop voter profiles.

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The CEO in an earlier post on Facebook had assured the users that he will block developers who would try to mishandle the data.

"The hearing will examine the harvesting and sale of personal information from more than 50 million Facebook users, potentially without their notice or consent and in violation of Facebook policy", chairman Representative Greg Walden, a Republican who chairs the panel, and Frank Pallone, the top Democrat, and other committee leaders wrote in the letter. If it finds other offenders, it will "ban them and tell everyone affected".

The letter concludes by thanking users for "believing" in the Facebook community: "I promise to do better for you".

Sir Tim Berners-Lee, inventor of the World Wide Web, has told Mark Zuckerberg he can fix the current problems Facebook is facing, admitting it "won't be easy".

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