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14 January 2018, 12:29 | Clyde Nash
News Feed FYI: Bringing People Closer Together | Facebook Newsroom
Zuckerberg has also resolved to do something about it.
"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg told The New York Times. The question is whether he'll actually follow through, or if his grand plan will be just another marketing exercise. In the company's early years, the news feed was a scrolling update about the personal activities of friends and family members. But there are other big steps he could take to show us he's honest about fixing Facebook.
David Chavern, president and CEO of News Media Alliance, said, "People are going to be consuming less news through Facebook than before". As investigative journalist Kashmir Hill revealed, Facebook's aggressive data-mining tactics have led to many unsettling situations.
The changes come after a tough year for Facebook that included congressional hearings on how Russian Federation used it to influence the 2016 US elections. Which is really saying something considering that almost every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016.
Ives notes that any hit to publishers from the impending News Feed changes should be mitigated by the above "strong monetization tailwinds".
The move will not affect advertisements - users will continue to see the same ads they have before, "meaningful" or not. Last year, NY magazine reported on a study that found that "people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust". Likewise, the pet-obsessed like to post photos of their puppies and kitties. But Facebook continues to insist that despite the fact it has numerous characteristics of a media company, it doesn't need to act like one. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities.
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"This update is more about amplifying the things people value". They want to believe what they're doing is good. He just said that things are going to change.
Facebook has announced that it will be making huge alterations to its News Feed, with a change in emphasis that will be focused on connecting people more readily to posts from their friends and family.
Zuckerberg, who notoriously declares an ambitious New Year's challenge for himself each year, said last week that his focus this year would be on "fixing" Facebook's problems, which includes abuse.
"They always have to strike a balance between the stickiness of the platform and how often people come back and how long they stay for and the monetization".
Even better, he could appoint two such people-a liberal and a conservative-to help deflect accusations of political bias.
Organizations with an exclusively digital presence could be especially hard-hit, he added, saying it will be hard to train readers accustomed to using Facebook as an aggregator to make a point of visiting their favourite news sites directly.
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