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undergroundnewsroom.com April 22, 2018


H&M stores in South Africa ransacked over 'racist' hoodie advert

14 January 2018, 12:29 | Ruben Stone

Protesters trash H&M store as race row over 'coolest monkey in the jungle' featuring black child model continues to

Socialists Ransack Store Over Racist H&M Hoodie

FILE PICTURE: The logo of Swedish fashion retail group H&M is seen at a building in Dietlikon, Switzerland October 11, 2016.

The Swedish clothing store known as H&M may have apologized for an advertisement showing a black child wearing a sweatshirt that said "coolest monkey in the jungle", but that apology was clearly not accepted in South Africa, as protests by the Economic Freedom Fighters (EFF) ended with serious property damage. "All rational people should agree that the store should not be allowed to continue operating in South Africa".

While nobody was arrested, police arrived and fired rubber bullets into the crowd scattering the protesters.

The incident comes after the global clothing company H&M came under fire for an advertisement showing a black child in a hoodie that read "Coolest Monkey in the Jungle", sparking worldwide outrage on social media and other platforms. Ndlozi wrote on Twitter, posting pictures of a vandalised H&M store and video footage of chanting EFF supporters.

But this apology was described as being "too little too late" by a spokesperson for the EFF.

EFF Deputy President Floyd Shivambu congratulated members via twitter for physically confronting racism.

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H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement.

"We can't accept that H&M, after what they have done, is coming now and saying we apologise".

Police also cautioned members of the public during the protest to avoid the mall even though they maintained the situation were "under control".

"We have taken down the image and we have removed the garment", the statement said.

The protests come despite the mother of the model, Terry Mango, telling critics to "get over it".

"Am the mum and this is one of hundreds of outfits my son has modelled ... stop crying wolf all the time, unnecessary issue here ..."



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