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undergroundnewsroom.com April 21, 2018


CES 2018: TCL Unveils Expanded Home Entertainment Lineup

11 January 2018, 08:13 | Jenny Fowler

2018 TCL 4K HDR Roku TVs get Dolby Vision, Roku Assistant, contrast zones

TCL 6-series Roku TV promises great picture for a low price

In recent days, Roku announced plans to develop its own voice assistant, one simply called Roku Entertainment Assistant; it also announced Roku Connect.

TCL has announced that the 6-Series combines stunning 4K HDR picture performance and the award-winning Roku TV smart platform in a bold, brushed metal design for a superior TV experience.

Usually after major announcements at overseas trade shows, we're left wondering what (if anything) might come to Australia; at least insofar as TCL TVs are concerned, you need wonder no more. Today at CES, Roku offered a preview of the soundbar that it's plainly branding as the TCL Roku Smart Soundbar. Besides TCL, Roku TVs will also get a flurry of brand new features that will wow the crowds at the CES 2018.

Journalists who walked out shaking their heads after a woeful Hisense CES press conference which kicked off with a speech in Chinese, were an hour later praising arch rival TCL who are now expanding into audio products with the Alto family.

"The X6 is by far TCLs premier panel, with an outstanding 85" Quantum Dot LED panel, featuring a 4K Dolby Vision HDR display and incorporating a Dolby Atmos powered 360 surround system by Harman Kardon this may be an "All in One" home theatre.

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The Chinese TV manufacturer had a successful year in 2017, releasing several excellent Roku TV models at competitive price points that put the company in the spotlight of a stage that is only getting more and more crowded.

"Our TCL Roku TVs are amazingly popular among consumers, making the TCL brand the 3rd most popular smart TV in the United States in 2017".

TCL ended 2017 as the #3 smart TV brand in the US with all of its smart TVs powered by the Roku OS. Users will be able to launch podcasts, playlists, movies and TV shows from their favorite services with a simple voice command. "We're doubling down on our partnership with Roku to offer our customers an easy way to add premium sound and enhanced functionality to a TCL Roku TV", said Chris Larson, Senior Vice President, TCL. "We envision a broader Roku ecosystem where the TV is the centre of the home entertainment experience making Roku TV even more desirable". "With 96 zones for the 55" 6-Series TV and 120 zones for the 65" model, TCL's Contrast Control Zone technology identifies bright and dark areas in each frame of content and controls each zone within the frame to yield striking contrast between light and dark areas. Dolby Vision and Roku OS are just two new features that will enter the arena.

The 5-Series will be available this spring with sizes ranging from 43- to 65-inches.



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