undergroundnewsroom.com March 22, 2018

Meet "Steve Jobs", the Italian clothing company

30 December 2017, 01:24 | Jenny Fowler

Meet "Steve Jobs", the Italian clothing company


That's right, a clothing company out of Italy named Steve Jobs.

Apple has been fighting a pair of brothers for years, trying to get them to stop using co-founder Steve Jobs' name for their clothing company. Established by brothers Vincenzo and Giacomo Barbato in 2012, the Steve Jobs company has recently been awarded the trademark by an Italian court of law after Apple lost the legal battle due to a poor choice of defense.

The tech giant argued that the brothers were wrong to use a Steve Jobs logo stylized letter "J" with a bite taken out of the side.

Of course, Apple chose to sue them over the trademark and lost their fight in court. According to Business Insider Italia, Apple focused on the logo and because the J isn't a fruit, the brothers told the outlet, the chunk can not be a bite, as in the Apple logo.

According to Italian reports, the pair were surprised that Apple had not trademarked the name of Apple's founder, who died in 2011, and registered the name in Europe.

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The case not only covered the name but also the logo the brothers were using.

The inexplicable decision apparently rested on the fact that Apple chose to focus on the bite from the letter J, arguing that this was clearly copying its own logo.

"The letter J seems "bitten" but it is not, since a letter, as judges have also decided, cannot be bitten", the brothers told Business Insider Italia.

The company produces T-Shirts, jeans, bags and more at the moment, although they may plan to launch electronic devices in the future. Very similar to what the Apple logo looks like.

It also isn't just the name but the Steve Jobs logo too that has quite some similarity with that of Apple.

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