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Big Brother Is Watching: Netflix's 'Christmas Prince' Tweet Creeps Out Users

13 December 2017, 06:10 | Jenny Fowler

Big Brother Is Watching: Netflix's 'Christmas Prince' Tweet Creeps Out Users

Big Brother Is Watching: Netflix's 'Christmas Prince' Tweet Creeps Out Users

If you're among those 18 people who watched A Christmas Prince 18 days in a row, you would certainly feel that your viewing habit is being mocked on a public platform and that it is a matter of time before some Netflix employee reveals your identity. The tweet's a joke, but not a very amusing one if you consider what could easily lie ahead for consumers online: less privacy and more powerful corporations.

Yesterday, the streaming giant revealed that one user had taken on 53 viewings of the festive movie A Christmas Prince. How else could the company get super-specialized recommendations for you, such as romantic period dramas based on books?

'A Christmas Prince, ' starring... doesn't matter, you've never heard of them, is a Netflix original about an undercover reporter that... again, doesn't matter.

While we shouldn't be shocked that it's 2017 and online media services are surely surveying every keystroke we make, it remains unclear as to whether it's appropriate for them to use the evidence to poke fun at their consumers. One user even compared the tweet to "bullying".

While both viewpoints could be right in certain ways, it remains to be seen how Netflix responds to the hullabaloo considering that its tweet has, within a day, garnered over 100,000 retweets and 400,000 likes.

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When you start thinking about the amount of data that's floating out there about you, it's better to not think about it.

Still, he said, the surprise over the tweet is a reminder that people aren't always fully aware of what they're agreeing to when they click "accept" on a company's terms and conditions.

Netflix has kept up the snark in its replies, though the person running the account has also reassured some users that their viewing habits aren't worth shaming them over.

Netflix called out exactly 53 anonymous users.

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