undergroundnewsroom.com March 22, 2018

Retailers Boosted Black Friday with Deals, Good Customer Service

29 November 2017, 01:03 | Gordon Grant

Macy's credit card processors stop working on Black Friday

Black Friday shoppers at Green Acres Mall

Retailers offer shoppers big discounts over the Thanksgiving weekend, with Black Friday sales now starting as early as Thanksgiving afternoon in order for retailers to get the most shoppers possible into their stores. "I am not going to any other store", she said. Some of that attention is warranted because digital sales rose by 16.9% on Black Friday to an estimated $5.03 billion, according to data from Adobe's Digital Insights, which tracks 80% of online spending at America's 100 largest retail websites.

The National Retail Federation (NRF), which had predicted strong holiday sales helped by rising consumer confidence, said on Friday that fair weather across much of the nation had also helped draw shoppers into stores. Nearly all online purchases use a card of some sort, and a survey by creditcards.com this year showed that overall around three quarters of purchases involve either a debit or credit card, Interestingly, despite the emergence of digital wallets, that number is still increasing as cash usage dwindles. As of 10 a.m., sales had reached $840 million, a 17% increase from previous year. The 24-year-old is visiting Denver from Saudi Arabia and is shopping for her birthday, which was on Thanksgiving Day. That means we are all turning into hermit consumers, happily clicking away in our pajamas instead of venturing out during brick and mortar retail's officially designated shopping days. They had ended the regular session up 2.1%, boosted by comments from Chief Executive Jeff Gennette, who told CNBC that Macy's was better off this year than last, had robust online demand and was in a good place for holiday promotions.

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Cyber Monday dates back to 2005 when it was first used as a promotion for Shop.org. It is reported, citing Adobe Analytics. Here's a look at the aftermath of the holiday shopping spree. There's going to be a lot of online shopping. If the sector can turn things around during the busy holiday shopping season, it could develop into one of 2018's most unexpected comeback plays... I have pointed this out here before, but while people obsess about the online versus bricks and mortar debate, and focus on US retail outlets there are two companies that will benefit from increased retail activity wherever in the world it is found whether it is physical or virtual.

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