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undergroundnewsroom.com November 21, 2017


Facebook: 88% of ad revenue is from mobile

04 November 2017, 01:04 | Damon Campbell

Why Russia's Facebook ad campaign wasn't such a success

Quarterly Results of Facebook and Tesla

Lawmakers criticized Facebook for not doing more to stop Russians from interfering in American political discourse.

On Tuesday, Facebook's general counsel Colin Stretch testified to Congress that 126 million USA users may have seen fake news or political advertisements bought by Russian Federation in 2016.

Zuckerberg acknowledged the problem Wednesday.

"I'm dead serious about this, and the reason I'm talking about this on our earnings call is that I've directed our teams to invest so much in security - on top of the other investments we're making - that it will significantly impact our profitability going forward, and I wanted our investors to hear that directly from me", Zuckerberg said.

Mobile advertising revenue represented approximately 88 per cent of advertising revenue for the third quarter of 2017, up from approximately 84 per cent of advertising revenue in the third quarter of 2016.

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"Russians tried to use our tools to sow mistrust".

He said Facebook is working to strengthen the security of its social-media platform that "goes beyond elections". This includes the already growing video sharing activities on Facebook's Instagram and WhatsApp, and content consuming through the recently-launched Watch tab, where users can watch shows like on traditional television. Net income was $4.7 billion. The average estimate of 19 analysts surveyed by Zacks Investment Research was for earnings of $1.29 per share.

Facebook headquarters in Menlo Park. Expenses rose to $5.2 billion from $3.9 billion in the same quarter previous year, and headcount at the company was up 47 percent to 23,165 employees.

While the 10% figure is relatively small compared to Facebook's massive network of users around the world, it still equates to roughly 207m duplicate accounts - quite apart from its additional 60m "fake" accounts. The latest user numbers: Facebook daily active users were up 16% to 1.37bn, while monthly active users were up 16% to 2.07bn.

The company says it's getting better at targeting ads at its users and that's helped push up how much it charges for ads.



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