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undergroundnewsroom.com November 21, 2017


YouTube TV debuts new app for smart TVs

31 October 2017, 12:48 | Jenny Fowler

YouTube TV App for Android TV Now Official, Rolling Out This Week to Select Devices

YouTube TV finally gets a home on big screens

Asked about a YouTube TV app for Fire TV, a YouTube spokesperson told GeekWire that "we're starting with the devices mentioned, and we'll continue working to expand the list of partners".

On Monday, Google said that the new app is immediately available for use with its Android TV streaming devices as well as Microsoft's Xbox, with YouTube TV planning to roll out versions of the app for a larger range of streaming TV devices in the coming weeks. Last week, the company aired a two-minute ad spot that featured live footage of its service before the first pitch of Game 1 of the World Series, and has scheduled to run at least two 30-second ads along with six-second ads throughout each game of the series.

The native YouTube TV app will start rolling out this week to select Android TV devices, such as the NVIDIA SHIELD TV, select Sony TV models, as well as the Xbox One family. Meanwhile, there will be a dark background for what YouTube calls a "cinematic look". The YouTube TV app for TV also includes a Live guide that will inform you about what is to begin airing soon.

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YouTube TV is a relatively new streaming service having been launched by Google back in April. "In fact, over half the time spent watching YouTube TV is consumed through Chromecast on the big screen".

Google is also aggressively promoting its new TV streaming service. This way, YouTube can spread its network even to the older demographics by connecting with traditional pay TV.

Up until now, YouTube TV has been available on smartphones, tablets and computers, as well as on TV sets through Chromecast. Let us know in the comments.



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