undergroundnewsroom.com April 26, 2018

Netflix to invest CAD 500 mln into original Canadian content

30 September 2017, 03:51 | Clyde Nash

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Terms of the deal with Heritage Canada see Netflix committing to creating "a multi-purpose film and television production presence" in Canada, marking the first time it has done so outside the US.

The $500 million in original productions in Canada over the next five years would be through the newly created Netflix Canada production company (not to be confused with Netflix Canada the service).

Canada outlined its vision for its cultural and entertainment industries on Thursday, promising more money to foster Canadian content at home and overseas and striking a deal in which streaming service Netflix would invest C$500 million to create programming in the country. Here's to a whole lot more Canadian content!

- Audible, an affiliated company of Amazon, which offers audiobooks on a subscription basis, has launched its Canadian bilingual site with 100 Canadian titles in English and French. Overall, though, the plan plots a course that aims to rework many of Canada's laws and regulations that oversee broadcasting, telecommunications and copyright, as well as the private and publicly supported funds that back musicians, writers and publishers in the coming months. The country doesn't, currently, tax digital players like Netflix.

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As part of a swath of new cultural policies, Joly also announced new "cultural trade missions" overseas to help Canadian creators break into new markets.

"We simply want Netflix, Amazon and others to play by the same rules as Canadian media and not take money out of Canada without contributing to Canadian programming", said Suzuki, a popular broadcaster and environmentalist.

Mélanie Joly, minister of Canadian heritage, announced Thursday the creation of "Netflix Canada" - a partnership that hopes to benefit Canadian creators and culture.

Ensuring that Canadians and Netflix members around the world find Canadian films and television shows on the Netflix Service by highlighting and promoting those productions on its global platform.

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