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Twitter Will Allow Some Users to Post Super Size Tweets
28 September 2017, 12:39 | Jenny Fowler
Twitter to test longer tweets to drive engagement
The company noted in a blog post that cramming thoughts to fit Twitter character counts is more of a hassle for some users in specific language.
Twitter hasdoubled the character limit from the standard 140 characters per tweet to 280 characters for a small group of users. This is compared with 0.4pc of Japanese users. The company found that 9 percent of all tweets in English come up against the 140-character limit.
"Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don't send my Tweet at all", Rosen wrote. Interestingly, this isn't a problem everywhere people Tweet.
Twitter's Chief executive Jack Dorsey termed the update a big move for the company while adding that the 140 character limit was an arbitrary choice based on the 160 character limit available for SMS. This means that people who tweet in Japanese, Korean and Chinese can express thoughts in fewer characters with more room to spare. Twitter's research also said that the platform sees more engagement where Tweets don't have to be crammed into 140 characters and have more freedom.
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The company says it will try out the feature with a small group of users before deciding to launch it more broadly. In a blog post on Tuesday, Twitter said its emphasis on brevity would never change but that it had been wondering whether people could express themselves easily enough, hurting the service's popularity. "It's what makes it such a great way to see what's happening".
Love 'em or hate 'em, tweets are about to get a whole lot longer.
We may soon be living in a world where President Donald Trump - and the rest of the people you may follow - will have the chance to make their Twitter takes twice as long.
TWITTER HAS begun a trial of 280 character tweets, double the traditional 140.
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