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Apple shows new Apple TV that supports sharper TV shows and movies

13 September 2017, 12:42 | Gordon Grant

Mobile The Apple TV 4K is finally here Chris Smith @chris_writes Septembe

Apple TV 4K Release Date

Apple will upgrade your existing HD movies bought on iTunes to 4K HDR for free. Presumably, 4K video will start to show up in iTunes and on the Apple TV around the same time.

Yes, everything in the above list can be provided by alternative services, from Google Play Movies to Google Cast and IFTTT, but for those already invested in the Apple ecosystem the Apple TV is a pretty neat package.

"Apple TV 4K is incredible", said Apple executive Eddy Cue. However, the feature can be turned off if you'd prefer not to know.

We had our first glimpse of the Apple TV 4K today at the launch of the iPhone 8/iPhone X. The official release date is 22 September, with preorders starting from September 15. The new Apple TV has a built-in high performance 4K video scaler which makes HD content look even better on a 4K TV.

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
Apple shows new Apple TV that supports sharper TV shows and movies

Both the Apple TV 4K and Roku Ultra support voice search and controls through microphones built into their remotes, but the extent to which they work varies wildly. You need an enormous screen that supports 4K to appreciate the higher resolution, although I'm sure the Apple TV's interface elements will look much nicer all around in 4K. Some of these will include 10-bit video, known to consumers by the moniker of high-dynamic range (HDR).

A faster processor won't just be a boon for better picture quality; it will also give Apple far more flexibility with what these devices can do. Besides, Apple TV customers who have invested films in HD will automatically get 4K HDR upgrades at no extra cost.

Apple TV was announced to the world on September 2006 - more then ten years ago now - with the working name of iTV (which was eventually dropped due to a certain British broadcaster).

It's been rumoured, but not confirmed, that there is 3GB RAM on board. With just two models of Apple TV now available, apple definitely sits in the latter camp. It supports 802.11ac dual band (2.4GHz and 5GHz) Wi-Fi with MIMO, as well as Bluetooth 5.0. Content from all major services such as Netflix and Amazon Prime among others will be available in the Apple TV 4K.

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