undergroundnewsroom.com February 24, 2018

Apple is reportedly committing $1 billion to produce original entertainment content

17 August 2017, 02:35 | Clyde Nash

The iconic Apple

The iconic Apple

They have also hired former WGN America TRCO President Matt Cherniss to oversee programming development.

This follows the company's recent move to ramp up its entry into the video scene through reality shows such as "Planet of the Apps" and "Carpool Karaoke".

While Apple's initial investment seems to be on par with the rest of the streaming bigwigs, it's just a drop in the bucket for the company to get their toes wet with streaming.

Apple has compiled a budget of around Dollars 1 billion to acquire and produce original video content, people familiar with the matter told the Wall Street Journal.

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But that era lacked a cohesive strategy, with various Apple execs involved in shows on a case-by-case basis, according to insiders.

With a large war chest and premier talent in the video programming division, it is likely the quality of Apple TV programming will go head to head with that of HBO's or even Netflix and company. Exactly what kind of shows we might be able to expect remains to be seen, but we reckon Apple will probably need some big hitters if they're hoping to generate more interest. Apple's senior vice president, Eddy Cue also has ambitions to rival shows like the Game of Thrones. That means the tech giant will soon compete with Netflix, Hulu, Amazon and the other services that have been cranking out their own programming.

However, it will not be as easy as it sounds for Apple. In comparison, Netflix is expected to spend about $6 billion this year. Shows like Game of Thrones cost as much as $10 million per episode, and half hour comedies can hit $2 million per ep.

Facebook Inc, Apple Inc, Amazon.Com Inc, Netflix Inc and Google (Alphabet Inc), collectively known as FAANG, have been leading the stock market higher in 2017. Famed investor Mark Cuban says it will produce "the world's first trillionaries", but that should still leave plenty of money for regular investors who make the right trades early.

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